No hand-offs.
You work directly with the people doing the work. No account managers in between.
Founder, Apex Media
Frisco, TX · Dallas–Fort Worth
Apex Media brings ten years of media and digital marketing experience, including brand-side work at a Fortune 500 CPG company — planning and buying integrated media across every major social, search and programmatic platform. We work with the largest media companies in the country, and we have owned the programmatic media operations behind two of the largest retailers in the US and managed the agency-of-record relationship from the client’s chair.
We know exactly what an agency does with a retainer, because we bought them and held them to it. Most of what you pay for is coordination overhead between people who are not the people doing your work.
So Apex Media is built the other way. We do the work. The tooling has caught up enough that a small senior team with the right stack can ship what used to take a floor of people — and we have proven it twice with Prometheus and Apex Archive before ever asking a client to fund it.
What we are building toward is straightforward. Be the agency of record for a small number of businesses we actually like, own the infrastructure underneath them, and be the reason their number went up.
Where it came from.
Media investment
Planned, bought and optimised integrated campaigns across every major social, search and programmatic platform, plus retail media networks. We work with the largest media companies in the country.
Programmatic operations
Owned programmatic media operations for two of the largest retailers in the US and managed the agency-of-record relationship from the client’s side of the table.
Audience strategy
Built targeted segments in a data clean room, combining nationwide campaign audiences with retailer first-party data. Built and governed the marketing intake process that decided which work got funded.
Measurement
Ran the RFP that onboarded a Marketing Mix Modeling partner and built the ROI dashboard behind it, then embedded those findings into forward planning rather than leaving them in a deck.
Analytics foundation
Started brand-side in analytics — campaign performance databases, eCommerce penetration analysis that shaped online retail strategy, and IRI EMI panel work separating in-store from online growth.
E-Commerce Merchandiser · Army & Air Force Exchange
Monetized site ad inventory through structured supplier banner programs and ran Salesforce-driven email personalization. Built the automated reporting used by product owners and senior management.
B.A. Historical Studies, University of Texas at Dallas. SQL, Alteryx, Adobe Analytics, Tableau, IRI Unify & EMI panel.
Thirty minutes, no deck.
Tell us what is broken. We will tell you what we would build and what we would kill.