You already paid for the content. You just can't find it.
Precision marketing for gear brands — reaching the right buyer at the right moment, and building the system that puts your own content to work. Free, for two brands we actually use.
The two problems
They look unrelated. They're the same problem.
- Four years of shoot footage, ambassador clips and customer content spread across drives, phones and DMs. You paid for all of it and can find almost none of it.
- So every week starts from a blank page, and the same six photos get used again.
- Meanwhile the media plan is mostly boosting whatever posted well, with no honest read on what actually drove revenue.
What we build
You own all of it — the code, the data, the accounts. No platform fee to us.
And if your store already works, this bolts on — we add the marketing layer on top of what you own, not a ground-up rebuild you didn't ask for.
Your entire library, in one place
Upload from any device — phone, drive, camera. Nothing gets left on someone’s laptop.
AI tagging on every asset
Each file tagged automatically against a real taxonomy, with a written description. Find any shot by describing it: “sunset, truck, no logo, vertical.”
Drafted posts, pushed from the library
Content goes out as drafts you approve, built from assets you already own. AI drafts, humans approve.
Paid media, planned properly
Audience strategy first, creative brief second, budget third — the order a Fortune 500 brand does it in, not the order a boosted post does.
Measurement you can defend
Full-funnel attribution instead of platform-reported ROAS marking its own homework.
Cleanup and hardening
If your store or WordPress site is carrying injected spam or an old compromise, we remove it, harden it, and rebuild the search foundation — the same work that took a hacked client from a 32 to a 60 audit score in 48 hours.
Content that ranks
Spec-led comparison pages and category content built for the buyer mid-research — so the search that decides the sale lands on your site, not a reviewer’s.
Proof where buyers decide
A review program that puts real customer proof on the product page — the moment a first-time visitor is deciding whether to trust a four-figure purchase.
Lifecycle email
An owned list and the flows that work it — welcome, nurture through long ATF or Form 4 waits, cross-sell, win-back. Turn followers you rent into a channel you own.
Product pages that convert
Faster, cleaner PDPs — specs, proof and a clear path to cart — so the traffic you already pay for stops leaking at the last step.
Creator seeding
Getting your gear into the hands of the reviewers your buyers actually search for, so the earned proof lives where the research happens.
Why Apex
We're not freelancers who learned advertising on Shopify stores. We come out of seven years on the brand side of a Fortune 500 CPG buying media — Meta, TikTok, Pinterest, Snapchat, programmatic, DV360, The Trade Desk — and We were the DSP product owner for two of the largest retailers in the US, negotiating annual joint business plans with platforms and retail media networks.
We also built the asset platform this runs on. It isn't a concept — it's a product we operate. That's why we can hand you one in weeks.
Free means free. Here's what We want instead.
We're early, and proof is worth more to us right now than the fee. So the build costs you nothing in cash. What We're asking for:
A case study
Named, with real numbers, and the right to publish it.
Two introductions
To brands you respect who have the same problem.
First right of refusal
On the paid media work after the build. Not an obligation — just first ask.
Product
An agreed amount at retail. Costs you roughly a third of that, and we actually want it.
Anir Mallik · Apex Media · Frisco, TX · 214-417-3294 · apexmedia.media